His personal work uses contemporary aesthetic clichés as a means of grounding himself in the present. He condemns the throwback, and fashion’s reverence for escapism, advocating instead for the value of current design standards. Specifically, it’s the cringed-at trends and subcultures being shoved under rugs that drive him.

His visual pallet combines an array of non-art references that have defined his 2020s thus far, such as cartoony corporate graphics, athleisure clothing, modernized public infrastructure, and the unmistakably neutral look of a digital photograph. Not to be confused with ironic or critical humor, Alex’s work is a sincere and deeply personal demonstration of human participation. If Demna Gvasalia’s work can be defined as a mockery of today, Alex’s is the optimistic antithesis.